CHANGING HABITS: THE EFFECT OF CULTURAL CONSUMPTION ON RESTAURANT PREFERENCES

The purpose of this research is to examine the effect cultural omnivorousness levels on restaurant preferences. Qualitative approach was adopted in study. At same time, ethnographic interview method used order consumption patterns individuals As a result research, findings are presented two categories: participation and relationship between shows that some people interviewed have different hierarchical judgment taste Cultural consumption, as reflection omnivorousness, serves make sense people's tastes/likes. However, there has not been found such an examination choice its use studies. This article fills identified gap, adding discussion about consumption.